My Message to Geico, and their answer.

I learned yesterday afternoon that Geico had succumbed to lefty pressure, and pulled their advertising from Glenn Beck's show. I decided to email them and tell them that I would be pulling my insurance from their show if they did this.

My Message to Geico:


>General Category: Other
> Specific Category: Other
> State: NH
>
> Comments: I read that Geico has pulled their advertising from the Glenn
> Beck show due to pressure from a radical leftist group.
>
> We currently use Geico for all of our car and recreational vehicle
> insurance. If this is true, I will be moving all of my insurance to
> another company.
>
> I will also be telling all of my friends, and forwarding this message by
> email to everyone that I know.
>
> I think you should quickly reconsider.


Dear XXXX:


Thank you for contacting GEICO.


Thank you, first of all for your business and also for your interest in this
matter.


This week we took action to move our marketing messages from the Glenn Beck
show and you are wondering why.


Well you deserve an answer.


If the inflammatory nature of the comments on a program overshadows our
message and causes GEICO to be drawn into a national debate, we are likely
to reconsider where we place our marketing messages, which is what we did.


GEICO delivers very important messages through its major marketing
campaigns: we’re saving customers’ dollars, we’re easy to do business with,
we’re looking out for our policyholders. That’s what we hope the public
hears and sees and focuses on.


As a company, we do not take positions on controversial issues.


As an advertiser, while a national debate on issues can be healthy and
appropriate, we don’t see ourselves in the role of taking part in those
debates.


Our business is auto insurance. We want to bring people value and we attempt
to reach large audiences with that message.

It is of little benefit to us if a program gets so much attention that our
message is drowned out.


GEICO Corporate Communications

They don't take positions on controversial issues?

They took a position by withdrawing. I encourage you to withdraw also.